{"id":5001,"date":"2026-08-24T07:35:23","date_gmt":"2026-08-24T07:35:23","guid":{"rendered":"https:\/\/pakistantimesusa.net\/?p=5001"},"modified":"2026-08-24T07:35:23","modified_gmt":"2026-08-24T07:35:23","slug":"coke-studio-pakistan-launches-nu-wav-as-a-new-space-for-creative-experimentation","status":"publish","type":"post","link":"https:\/\/pakistantimesusa.net\/?p=5001","title":{"rendered":"Coke Studio Pakistan launches Nu.WAV as a new space for creative experimentation"},"content":{"rendered":"<p>Coke Studio Pakistan has announced the launch of Nu.WAV, a new music platform designed to give artists, producers and storytellers greater creative freedom while building communities around their work. The platform was unveiled on Coke Studio Pakistan\u2019s Instagram, with the project created by award-winning filmmaker and director Kamal Khan.<\/p>\n<p>Unlike the traditional Coke Studio format, Nu.WAV aims to bring together talent from music, design, visual storytelling and film, creating space for creators to experiment with independent sounds, ideas and forms of expression.<\/p>\n<p>Describing itself as the \u201csound of the people\u201d, Nu.WAV is positioned as a platform where artists can develop their own creative worlds rather than work within the established Coke Studio format.<\/p>\n<div data-oembed-url=\"https:\/\/www.instagram.com\/reel\/DcWZoZHDKiy\/?utm_source=ig_web_copy_link&amp;igsi=NTc4MTIwNjQ2YQ==\"><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/reel\/DcWZoZHDKiy\/embed\/?cr=1&amp;v=14&amp;wp=658&amp;rd=https%3A%2F%2Ftribune.com.pk&amp;rp=%2Fstory%2F2625399%2Fcoke-studio-pakistan-launches-nuwav-as-a-new-space-for-creative-experimentation#%7B%22ci%22%3A0%2C%22os%22%3A1712.3999999985099%2C%22ls%22%3A449.5%2C%22le%22%3A1350.1999999955297%7D\" height=\"1028\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>Speaking about the initiative, Coke Studio General Manager Sami Wahid said the platform was a natural extension of the cultural space Coke Studio has built over the years. \u201cFor nearly two decades, Coke Studio has evolved into far more than a music platform,\u201d he\u00a0said.<\/p>\n<p>Wahid noted that across 15 seasons and nearly 350 musical releases, the platform had become a significant expression of Pakistan\u2019s cultural identity.<\/p>\n<p>He added that Coke Studio had carried Pakistani music and stories to audiences in more than 180 countries, while also providing emerging artists with opportunities to find their voice and contributing to the country\u2019s creative economy.<\/p>\n<p>Nu.WAV seeks to build on that legacy while reflecting how a new generation of artists creates and shares music.<\/p>\n<p>Nu.WAV\u2019s inaugural edition is expected to feature six songs \u2014\u00a0<em>Maheya<\/em>,\u00a0<em>Dil<\/em>,\u00a0<em>Rangeen<\/em>,\u00a0<em>Qasam<\/em>,\u00a0<em>Shabnam<\/em>\u00a0and\u00a0<em>Ae Deewan-e-Dil<\/em>\u00a0\u2014 with each track offering a different perspective on Pakistani identity and creative ambition.<\/p>\n<p>At the listening party, Coke Studio brought together a diverse lineup of artists, including Asim Azhar, Hasan Raheem, Young Stunners, Shae Gill, Maanu, Rovalio, Ali Soomro, Zoha Waseem and Abdullah Kasumbi, among others.<\/p>\n<p>The gathering also reflected the platform\u2019s wider focus on collaboration across Pakistan\u2019s creative industries.<\/p>\n<p>Wahid highlighted Nu.WAV\u2019s focus on a generation of creators who have grown up producing and sharing their work independently. \u201cThese are people who grew up making music in bedrooms and putting it out themselves. The platform had to reflect that,\u201d he said.<\/p>\n<p>Rather than imposing a single creative direction on the artists, the platform aims to give them the freedom to shape their own work and define the worlds surrounding their music. \u201cMy job was to bring the right people into the room, let them do what they do, and then get out of the way. Each song has its own world because each artist does,\u201d he added.<\/p>\n<p>With Nu.WAV, Coke Studio Pakistan appears to be expanding its role beyond a single music series and creating a broader space for the country\u2019s creative community to experiment, collaborate and tell stories on its own terms. The platform\u2019s first edition could mark a shift towards a more open-ended approach to how Pakistani music and visual culture are presented.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coke Studio Pakistan has announced the launch of Nu.WAV, a new music platform designed to give artists, producers and storytellers greater creative freedom while building communities around their work. The platform was unveiled on Coke Studio Pakistan\u2019s Instagram, with the project created by award-winning filmmaker and director Kamal Khan. Unlike the traditional Coke Studio format, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":5002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-5001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"_links":{"self":[{"href":"https:\/\/pakistantimesusa.net\/index.php?rest_route=\/wp\/v2\/posts\/5001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pakistantimesusa.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pakistantimesusa.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pakistantimesusa.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pakistantimesusa.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5001"}],"version-history":[{"count":1,"href":"https:\/\/pakistantimesusa.net\/index.php?rest_route=\/wp\/v2\/posts\/5001\/revisions"}],"predecessor-version":[{"id":5003,"href":"https:\/\/pakistantimesusa.net\/index.php?rest_route=\/wp\/v2\/posts\/5001\/revisions\/5003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pakistantimesusa.net\/index.php?rest_route=\/wp\/v2\/media\/5002"}],"wp:attachment":[{"href":"https:\/\/pakistantimesusa.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pakistantimesusa.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pakistantimesusa.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}